Win back your freedom with the top independent cleaning franchise in the U.S.

You are a manager, not a cleaner. Your time is split between lead conversion, hiring, and oversight, finding more customers or finding more cleaners, as well as guiding your team. In a mature franchise, this can mean as little as 10 hours per week. For new franchisees they should expect to spend full-time effort on this.

While we like franchisees to be local to their territory to start with, it supports a work-from-anywhere lifestyle with a flexible schedule, allowing you to prioritize personal commitments like family while building a scalable business. From day one, though, your schedule is flexible even if it's full-time, for things like soccer practice or picking your kids up from school. This is not semi-absentee or passive. It requires full-time effort, but it can be done around the owner's schedule

The brand is built on lifestyle and leverage. We're not going to sell you the 'this company is like a family' line our bosses tried to give to us, but a hallmark of our franchise is how much the franchisees enjoy spending time with each other. We foster a culture of sharing wins and losses, with structured channels like peer groups and webinars for continuous innovation. We have consistently won Top Franchise Culture awards and do annual NPS surveys with Franchise Business Review.

There are structured channels for franchisees to share what's working and what's not-peer groups, meetups, and webinars where best practices and feedback surface. Many franchisees have put their unique mark on the system from skills they acquired earlier in their career, and we welcome new ideas as a group. We will be setting up a franchise advisory council in 2026.

The franchise fee is $42,500 for 2026, with recommended first-year expenses bringing the total budget to approximately $70,000. This includes a protected territory, a 5-year license, 8-week training, and proprietary playbooks.

The top franchise location generates approximately $1.5 million per year. The next five top locations are expected to earn between $600,000 and $1,200,000 per year in revenue, based on their run rate. While these results are not yet typical for all locations, they demonstrate significant growth potential. The residential cleaning industry is low-ticket but high-recurring. This means that for most locations it takes a while to scale as they need the recurring revenue to start compounding. Therefore the size of locations is more of a matter of how long they have been in business. We currently have a lot of newer locations therefore the average unit revenue is lower but this will start to grow rapidly as a lot of the recurring revenue starts compounding.

Cleaning is a recession-resistant, essential service. MaidThis is positioned for growth in dual-income households and the short-term rental economy. The model's low overhead-no offices or trucks-makes it exceptionally resilient.

Yes, expansion is a clear path. While we generally suggest waiting until operations stabilize, we have had franchisees expand in under a year subject to availability and approval. Currently, four franchisees successfully manage multiple territories. We aim to sell single-unit territories and have franchises prove themselves before expanding. A second territory is 50% of the initial franchise fee.

The core ongoing fee is a 6% royalty on gross revenue. The royalty supports national support, training, and technology development. There is also a monthly marketing package of $1097/mo that covers online marketing, including SEO and Google Maps optimization, social media posting, email marketing, and more. The tech fee is $200 per month, which covers a lot of the shared software we utilize. While a national brand fund is listed in the FDD, we have been waiving this and do not intend to charge this.

Yes. We provide a central marketing engine, local support, and specialized training in community marketing and cleaner recruitment. We have a very specific launch lab program for when franchisees launch where we let them know where they'll spend their marketing dollars. Franchises are expected to do community marketing themselves and also work their own leads. But we also do a variety of things as part of our marketing package. Our marketing package is $1,097/mo and includes comprehensive support that would cost significantly more if franchisees were to source these resources themselves.

Support is a key differentiator for us, and is continuing to become a bigger focus for us with every year - after all, there's no better marketing than successful franchisees. For the last two years, we've won the top franchisee satisfaction award and top franchisee culture awards. We offer a "Forever Support Program": • Pod Masterminds & Monthly Roundtable Skill Shares: Peer-to-peer learning and support. • Expert Panels & Quarterly Challenges: Focused sprints on topics like commercial cleaning or social media. We bring in experts every quarter and launch a dedicated challenge to help franchisees with whatever new initiatives have come up • 1:1 Coaching Calls & Live Conferences: Personalized guidance and networking. Each franchisee has a dedicated business coach who they meet with at least once per month and we have live in-person conferences as well • Internal Podcast: A dedicated channel for knowledge exchange among franchisees. Franchisees also have access to a suite of resources: • Launch Lab & Marketing Dashboards: Tools to track and drive growth. We centralize the data of what's working with marketing across all locations in terms of marketing tactics and provide data to all franchise locations • Cleaner Recruiting Funnels: Streamlined systems for finding talent. We set up all the funnels and manage them to help franchisees work the system to find and recruit better cleaners • Global Talent Partner: Access to vetted global remote talent via a partnership we have with Sagan Passport

New owners attend MaidThis University, a detailed 8-week program covering recruiting, sales, systems, and remote operations. This program is completely virtual but has a dedicated live trainer who is on a Zoom call with franchisees. We normally perform this in a cohort setting with 2-3 new locations per cohort. They have assignments due prior to showing up to the classroom setting, then they have a live training, and then constant check-in calls with their dedicated business coach. Weeks 1-6 are set up and knowledge transfer. Weeks 6-8 is execution of the grand launch marketing. The goal is to get them launched as quickly as possible

Cleaning is generally a high-margin business, particularly with a contractor and remote model. We don't have trucks, equipment, vehicle wraps, offices, or leases. Our cleaners typically bring their own supplies and don't require uniforms or marketing materials. The high-margin, low-overhead model - combined with extensive coaching on things like margin-protection - helps ensure long-term profitability. Part of the expectation setting is letting franchisees know that they won't be making a ton of profits in year one as they are overinvesting in marketing. The way this business model actually works is by compounding recurring revenue. So over time franchisees get more and more profitable as recurring revenue starts compounding. This is a very durable business model.

Franchisees will sign up for specific softwares like the booking platform that we let them know to do. This is all third-party platforms. We have negotiated rates with all vendors and so they always pay discounted rates straight to the vendor. Our tech package includes things like a G Suite email addresses, marketing CRM, hosting, operations manual, intranet, Slack access, Zapier, and a variety of different tools that we use to automate everything for them.

Our "moat" is built on proprietary automations and deep software integrations. This includes our custom Airbnb Integration, where our software hooks directly into Airbnb Host Calendars to automate turnover scheduling. We are also actively investing in the AI revolution to keep our franchisees up to date, providing them with AI sales coaches to audit calls, AI-powered receptionists to ensure no lead is ever missed, and quoting GPTs that are customized for franchise locations.

MaidThis is a remote-first cleaning franchise built to run without an office, trucks, or inventory. Owners focus on staffing + marketing + operations, not cleaning homes themselves. We utilize AI technology, automations, and global talent to make this a very lean operation. It is specifically built for a mix of vacation rental/Airbnb-style turnovers, commercial-light, and residential cleaning, providing three distinct revenue streams. Notably, this is a low-cost franchise opportunity, with all-in costs typically between $60,000 and $80,000

The model is designed for remote management. While it requires full-time commitment initially, it can transition into a part-time role as the business matures. Some of our top owners currently spend less than five hours per week on oversight - however, owners are expected to give full-time effort to start the business over the first 1-2 years. Franchisees initially do local community marketing when they launch, which requires them to be local. However, due to the fact that there is no office space, no vehicle, no expensive overhead, the business can be managed from anywhere in the world. This flexibility allows franchisees to choose whether they want to spend more time with their family, entertain new hobbies, hit the road in an RV, or explore starting more territories. Owner Neel ran it remotely for 7 years across 60 countries while scaling his local LA operation to $1.5M/yr in revenue

MaidThis is founder-led by Neel Parekh (Founder/CEO). The operating history goes back to 2013, with Neel's own seven-figure cleaning business, so it's not a brand-new concept - it's a model he personally ran remotely for 7 years while visiting 60+ countries and has been replicated by franchisees. Prior to starting MaidThis, Neel worked in private equity and helped invest over $100M into tech companies. Jenny Ness-Hunkin, our Director of Franchise Support, was a successful TutorDoctor franchisee herself, scaling that business before successfully selling it. She's been guiding our franchisees through training and support for 2+ years. Jeff Pecaro is our FranDev Lead, bringing extensive experience in building and training sales teams to the franchise development process.

The brand is expanding its remote-first model while investing heavily in the technology and systems that facilitate remote ownership. We have a dedicated in-house team focused on AI innovations, including: • AI Sales Coaches: Analyzing calls to improve franchisee performance. • AI Call Receptionists: Providing 24/7 coverage for inquiries. • Custom GPTs: Tailored for specific franchise locations to streamline operations. We are also leveraging global talent by helping franchisees place international staff in their operations and hosting Global Talent Roundtables for knowledge exchange. Additionally, our Honeypot Initiative invests nearly $10,000 per month to test new marketing platforms and channels, centralizing data so franchisees are always on the cutting edge of what works in local services.